PUBLIC RELATIONS

We engage in the best communication process to establish a solid relationship between music executives, talents and their audience. It is not enough that we build, we also manage a responsive communication route between these personalities. We use the most effective mediums to achieve this:
BLOGS
A strong branch of our firm includes social media managers, content creators, creative writers and a community manager who are solely dedicated to driving instantaneous communication around a talent’s content both on international blogs and local blogs. We have worked over time to establish a lasting relationship with top-rated and high traffic blogs in Nigeria where we syndicate original contents created by our clients. This helps to identify some of our external audiences, sends us immediate feedback on our client’s contents and it ultimately directs us on how to strategize subsequent contents. We are not limited to the short-term benefits of blogging as each post about any of our talents lives in the internet space forever. A well-structured PR company is aware that this is their own little investment in the future of the business and we go all the way for it. You will find contents related to our clients, events and other activities on the following best music, entertainment and lifestyle blogs: Naijaloaded, Notjustok, Tooxclusive, Linda Ikeji, BellaNaija, PulseNg, Olorisupergal, Naij.com, Jaguda.
RADIO & TV
Radio & TV are very vital tools in our line of expertise that we do not take less cognizance of both in Nigeria and in the international sphere. The audience attributed to this branch of media is very ‘specific’ and to further break it down, different radio and tv stations have different audiences. When we talk about magnifying our clients’ audience, this is what we mean and this is our little secret. Radio and Tv helps us to target a certain demographic suitable for our content and we try to pitch to as many stations as possible. The best strategy we have been able to imbibe as a pro PR company is to know each of the station’s audience, and that includes individual shows on specific channels. We have worked with the most sought-after radio stations as follows: Beat FM, Soundcity FM, Urban FM, Cool FM, Wazobia FM, Naija FM, Rhythm FM, City FM, Hot FM. International radio stations including Pulse 88, Beat Fm London, BBC 1 xtra, Capital Xtra, BC fm, BBC Asian network, Represent radio, Westside radio are also at our fingertips.
TELEVISION
Television service is equally as important to us because it is the most veritable tool for mass information, education entertainment and mobilization. Contents off the stables of Scoop Universal especially music video contents must make it to be aired on some or all of this TV stations: Trace Tv, MtvBase, Soundcity, Wazobia Max, Hip Tv, Monster Music, Afropop, Galaxy Tv, MITv, LTV, AIT, STV, Channels and TVC.
PRINT MEDIA
The effect of Newspaper information remains unchanged in the foundation of public relations. We ensure to dot the i’s and cross the t’s of our clients in the tabloids. We respect the fact that local newspaper outlets have the biggest staff of journalists who can be a big help to an organization looking to promote, publicize or influence behavior. Generally, we encourage people not to forget that there are still people who read their newspapers from front to back in this new digital age. We still depend on newspapers as the most credible source of information, they can be found everywhere anyone turns and even at doorsteps. The fact checking power and accuracy newspapers have makes us confident about our clients’ information in print media. We have worked with international press platforms like USA Today, Marketwatch, Yahoo News, CBS, FOX, CW, ABC while down here at home are: Punch, The Nation, The Sun, Guardian, Vanguard, National Mirror, Newswatch, Telegraph, Daily Independent, Darly Times, PM news, Tribune, Nigerian Pilot, New Telegraph, News today, Acada Magazine, City People.